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      <image:caption>A white paper in partnership with Boston Consulting Group to help businesses understand how to navigate through the challenges of Covid-19 into the new normal.</image:caption>
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      <image:caption>Emerging from 2019, global trade was reeling from trade wars and other industry challenges. This white paper explored key lessons to inform the coming year.</image:caption>
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      <image:caption>This eguide served as an easy-to-digest primer to help logistics managers understand what to do and not do for a more strategic and effective supply chain.</image:caption>
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      <image:caption>A white paper to help service providers understand the time and cost advantages of Ixia’s platform through deployment, testing, and production phases.</image:caption>
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      <image:caption>A white paper to help network managers and c-levels understand the security ramifications of the entire IT ecosystem.</image:caption>
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      <image:caption>A field guide for executives, to help them understand why investing in cybersecurity is an imperative.</image:caption>
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      <image:caption>A cybersecurity report that transforms industry statistics into relatable figures and anecdotes to better understand the security risk landscape.</image:caption>
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    <lastmod>2024-12-09</lastmod>
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      <image:title>Videos &amp; Podcasts</image:title>
      <image:caption>Challenge: to capture the spirit and capabilities of Flexport as a global digital freight forwarder startup—blazing a path to make global trade easy for everyone. Credits: Concept, script, artistic consultant</image:caption>
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      <image:caption>Challenge: to shape the vibe for the kickoff of Flexport's first-ever user conference—setting the stage for positivity and inspiration. Credits: Concept, script, and artistic consultant</image:caption>
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      <image:caption>Challenge: to sow the seeds of inspiration and set the right tone before a CEO keynote address. Credits: Concept, script, and artistic consultant</image:caption>
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      <image:caption>Challenge: To create an overview of how to take advantage of powerful tools and analytics for easier and more efficient supply chain management. Credits: Script writing and editing</image:caption>
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      <image:caption>Challenge: to demonstrate how the town of Los Gatos was able to take advantage of Cisco Smart Business Architecture to gain efficiencies and capabilities from its growing network infrastructure—all while removing complexity. Credits: Concept, story designer and editor, artistic consultant</image:caption>
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      <image:caption>Challenge: To spotlight how a children's music program in Boston was able to update its network for a more robust presence by partnering with Cisco. Credits: Concept, story designer and editor, artistic consultant</image:caption>
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      <image:caption>Challenge: To demonstrate the risks of weak cybersecurity in a series of tongue-in-cheek videos focused on cybersecurity fails. Credits: Concept, script writing and editing, and artistic consultant</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6052db07b3ebcc288cd84e4b/92ca7a0b-21a8-4311-ab32-8e84a5a00e6f/Screen+Shot+2021-03-24+at+7.41.08+PM.png</image:loc>
      <image:title>Videos &amp; Podcasts</image:title>
      <image:caption>Challenge: To demonstrate the risks of weak cybersecurity in a series of tongue-in-cheek videos focused on cybersecurity fails. Credits: Script writing and editing, and artistic consultant</image:caption>
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      <image:caption>Challenge: To create a cybersecurity series exploring trending events and common misperceptions while showing off the brain trust of thought leaders at Check Point Software. This episode was part of a pilot series. Credits: Concept, story flow/development, editing</image:caption>
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    <loc>https://www.spark-1-1.com/lf-pf</loc>
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    <lastmod>2021-04-07</lastmod>
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  <url>
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    <lastmod>2021-05-05</lastmod>
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      <image:title>About</image:title>
      <image:caption>Headed by Linda Beaton, Spark-1-1 takes an audience-centric approach that blends creative and editorial to spark engagement. With a background in B2B marketing that includes tech, cybersecurity, and logistics, Linda has worked for a broad range of businesses from start-up to enterprise. Her career has included stints at companies such as Applied Biosystems, Cisco, Check Point Software, and Flexport. Listen to Linda share thoughts on social media and content on the B2B Marketing Exchange podcast.</image:caption>
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      <image:title>About</image:title>
      <image:caption>A frequent collaborator, Renay Weissberger Fanelli is a seasoned marketing and public relations professional with a deep expertise in strategic public relations and media outreach.  Prior to consulting, Renay served as vice president of corporate communications for Savills, a global commercial real estate services firm headquartered in New York. There, she oversaw all of the firm’s press, advertising, content development, and marketing activities. Renay is active in numerous professional, athletic, and charitable organizations, and has served on the board of the Alexander Valley Film Society, dedicated to connecting, inspiring, and educating communities through film and the media arts.</image:caption>
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